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The luxury and exclusivity of the Shore Club Private Collection in Miami Beach

A Historic Icon Reimagined

For decades, the Shore Club hotel has been an iconic presence on Miami Beach, a three-acre playground in the sand known all over the world. Now, the Shore Club’s exciting future as a centerpiece of South Beach for the next century takes a major step forward with the launch of the Shore Club Private Collection. This collection comprises 49 residences designed by Robert A.M. Stern Architects, including a new 200-foot-tall oceanfront tower that is a nautical-inspired spin on the area’s iconic MiMo (Miami Modern) architecture.

The historic Shore Club was originally designed by Albert Anis and completed in 1949 along Miami Beach’s famed Collins Avenue. It is being redeveloped by Witkoff and Monroe Capital, who are preserving and reinventing the property as a boutique 5-star resort by Auberge Resorts Collection known as Shore Club.

Unparalleled Design and Amenities

The Shore Club Private Collection is RAMSA’s first-ever oceanfront project and first residential project on Miami Beach after the firm completed the Miami Beach Library in 2005. The residences are divided between a more boutique low-rise building with expansive floor-plans, and a connected views-focused tower.

Interior spaces reference materials and shapes of classic yachts, including rich woods like mahogany and oak; nickel, brass accents, and other light metalwork; swooping walls and arched windows. Large glass walls framing the dramatic ocean views will blur the line between indoor and outdoor living, seamlessly opening from the large rooms to the oversized terraces.

Unique Residences

Completely unique to the Shore Club Private Collection is one signature 6,000-square-foot single-family beach house, also newly constructed and designed by RAMSA. This extremely rare new beachfront house on the sands of Miami Beach will enjoy all the services and amenities of the Shore Club Private Collection and Auberge.

The Shore Club Private Collection residences, serviced by Auberge but offering privacy and seclusion within the 5-star resort, offers resort-style amenities including a pool and gardens exclusive to residents. Residents also enjoy a private world-class fitness center, library, lounge, and other amenities. Auberge Resorts Collection’s one-of-a-kind reputation for intimate tailored service will also extend to the residences with numerous in-home offerings, as well as access to Auberge’s world-class spa, beach club and culinary experiences, including a signature restaurant, poolside café and bar with dedicated cabana service, double-height café and bar leading to an outdoor lounge, and more.

The Media's Take

The media has been buzzing about the Shore Club Private Collection. The Wall Street Journal noted that this project will test whether buyers will flock to the area as a primary-home destination. The New York Post highlighted the unique 6,000-square-foot oceanfront home that is part of the collection, noting that it is believed to be the only new private house directly on Miami Beach, making it truly one-of-a-kind.

Available Units

Residences at Shore Club Private Collection start at approximately $6 million. The units range in size from 2,000 square feet to 10,500 square feet, with prices currently ranging from $6 million to $40 million. The penthouses are not yet on the market.

Douglas Elliman Development Marketing is exclusively marketing the residences. More than half of the units have sold in three months, totaling nearly $500 million in sales.


The Shore Club Private Collection is a testament to the enduring allure of Miami Beach and the continued demand for luxury living. With its unique blend of historic charm and modern luxury, the Shore Club Private Collection offers an unparalleled living experience inone of the world's most sought-after destinations.

The Shore Club Private Collection is not just a place to live, but a lifestyle. It offers a unique blend of privacy and luxury, with the added benefit of being part of a world-class resort. Whether you're looking for a primary residence or a vacation home, the Shore Club Private Collection offers a lifestyle that is unmatched in Miami Beach.

If you are interested in a unit in the building, book a call in my calendar below.

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Tony
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